Does social networking really help with search engine optimization? Well, yes and no. It can help drive traffic, but the search engines don’t consider it part of SEO. Matt Cutts, head of Google SPAM team tells us they use the data from social sites in order to determine how high to rank your website. Bing also uses data from social networks to determine where to place you in the search results.
So, in a manner of speaking, yes, social media is important to SEO only because search engines are now looking at the quantity of traffic you receive. They also pay attention to the amount one article gets in “shares”, “likes” or “tweets.” The more content is shared, the higher up on the SERPs your page goes. A search engine optimisation company in Melbourne provides the exact content and social standing for your website to perform in the search engines.
Since the beginning of the web, around 1992, it was necessary to provide keyword rich content several times a day to get to the top of the page results. Now, the Internet is filled with so much content, search engines are looking for quality content, not quantity, usually 1000 to 3000 word in-depth articles. They will rank you on the first page of the search engines if you have a page loaded with content. They are calling it content marketing and it is fast becoming widely popular.
Website design companies in Melbourne are well aware of these facts. That’s why they encourage their clients to use social media, whether you like it or not. If you want your website to rank well in the search results, you’ll use social media.
What Does Google Say About Social Media and SEO?
According to Matt Cutts’ exact words:
“Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.”
Cutts’ also said on May 2010 they didn’t use social for page ranking, then in December of 2010, he said they did use it for page ranking and finally in January of 2014 he said they don’t use it for page ranking. So, assuming he’s right, youstill shouldn’t neglect social networking!
It makes a big difference to page ranking on the search engines, and not just Google, but Bing and Yahoo, as well. Plus, it makes a big difference in traffic. The more your content is shared, the more traffic you receive from the search engines. However, it can make a difference in SEO, but not as prevalent as the mention of your site on social networks.
You still need keywords, LSI words, and related keywords in your content as well as metadata, authorship and other behind the scene coding. You can post content to your website, but be sure you also post links to it from the social networking sites like Twitter and Facebook.
So, no, social media doesn’t make a difference to SEO, but it does alter the amount of traffic you receive. The more traffic you receive, the higher on the search results your website goes.
Although, Google says they don’t use social media for ranking, the traffic resulting from sharing does affect your search engine results.